The Zero Moment of Truth: A Free Ebook by Google

Moments of truth make or break a customer’s experience. These critical moments when a customer interacts with a brand are the foundation for understanding…

22 Feb 2012 by in Customer Experience
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DuckDuckGo and the opportunity of a better search experience

Google has become the dominant search engine not just because it provided the best search but also because it was able to offer a superior search experience….

22 Feb 2012 by in Ideas
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Dieter Rams, Ten Principles for Good Design and a Black Cube

Dieter Rams is a German industrial designer that has worked closely with…

15 Feb 2012 by in Ideas
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Is perfectionism the #1 innovation killer?

A recent article in BusinessWeek discusses the…

14 Feb 2012 by in Innovation
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Building better products: Are the best products created without a specification?

Following established best practices, having a detailed specification is necessary to build and design a new product or service. Theoretically, the specification…

13 Feb 2012 by in Execution
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