The Zero Moment of Truth: A Free Ebook by Google
Moments of truth make or break a customer’s experience. These critical moments…
Author Archive for:Bernhard Schindlholzer
DuckDuckGo and the opportunity of a better search experience
Google has become the dominant search engine not just because it provided the…
Is perfectionism the #1 innovation killer?
A recent article in BusinessWeek discusses the…
Building better products: Are the best products created without a specification?
Following established best practices, having a detailed specification is necessary…
Innovating with improvised user behavior
Chris Dixon, co-founder and CEO of recently acquired Hunch,…
The creative process is complex, that’s why innovation is so hard.
Innovation is hard. Just look at Research in Motion (the makers of BlackBerry)…
Dive into the Swiss/European Innovation Scene at Lift Conference in Geneva
Lift conference is one of the…
Marketing and Innovation Blogs to Follow in 2012
Contrary to popular opinion I don’t think that blogs are dead. I would argue…
Innovating with the “jobs to be done” framework
If you would like to create a new chocolate…
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