The real key to delivering a perfect customer experience
Shaun Smith from “The Perfect Customer Experience” blog argues that “We can…
Shaun Smith from “The Perfect Customer Experience” blog argues that “We can…
…that’s the name of a project that…
While doing research for a workshop I stumbled over an amazing video and audio recording about an AOL customer who wants to cancel his account, but unfortunately he is not allowed to. The call center agent strictly follows the script of his AOL Customer Retention Manual and gets it horribly wrong.
Unfortunately for AOL, the guy who is cancelling his account made a recording of this call. Here it is (transcripted version):
Microsoft announced today the start of Surface Computing. What is it? Basically it is a huge multi-touch display which opens up a range of possibilities for human computer interaction. A review of this technology by Popular Mechanics is shown below.
I love this quote. It is from Steve Wozniak, co-founder of Apple Inc., describing the reason why he and Steve Jobs saved up money to move into their first office. This is just one interview that can be found in the book “Founders at Work – Stories of Startups Early Days”. Actually, the interview with Steve Wozniak is available for free here.
What is the most fascinating about this interview and the story of Apple in general is that it shows what is one of the critical issues when starting a company: you need someone, who is passionate about the product or service (Steve Wozniak in the case of Apple) and you need someone, who is passionate about selling the product and making money (Steve Jobs). If these two characters are combined something great can be established.
And this is not just a one-time constellation at Apple but a general pattern, that can be found in several other interviews in the book.
Go and read it, if you want to find out more about famous Silicon Valley startups.
Here are the results of a study done by Panorama together with Nielsen Media Research that concludes that “while all makes of mobiles have a wide spread of customer types some groups are more attracted to certain brands than others.”
What your mobile phone says about you: