The PC vs. Mac battle
There has been some buzz on the internet recently about some pretty funny Apple advertisements comparing a PC vs. a Mac. In case you haven’t seen it, click on the movie below for an example or find all movies on Apple’s website.
Bill Gates doesn’t like at all. Actually his response to these ads could come straight from the guy in the movie. Here is what he said:
msnbc.com: How about the implication that you need surgery to upgrade?
Bill Gates: Well, certainly we’ve done a better job letting you upgrade on the hardware than our competitors have done. You can choose to buy a new machine, or you can choose to do an upgrade. And I don’t know why [Apple is] acting like it’s superior. I don’t even get it. What are they trying to say? Does honesty matter in these things, or if you’re really cool, that means you get to be a lying person whenever you feel like it? There’s not even the slightest shred of truth to it.You see, that’s what you call advertising. It’s not about facts, it’s about emotions. And arguing that there is “not even the slightest shred of truth to it” completely misses the point. It’s about role-models in this ad, and not about facts. Some people at Microsoft *kind of* understood what the idea with role models is. But more about this later….
Once a year, around 1000 people come together in Monterey, California for a unique conference to present their ideas and how they affect the areas technology, entertainment and design. This exclusive event (invitation only and still 4000 USD entrance fee) creates a lot of positive buzz but it’s usefullness are also questioned since it is such a small group of people to attend.
