How to skip user research like Apple and still deliver great products
Steve Jobs’ statement that Apple does not do market research has stirred a lot…
Archive for category: Service Design
Service-Dominant Logic of Marketing: The One Academic Publication You Need To Read
It is often said that academia is disconnected from the reality of business…
One line of service design
Marc Fonteijn of 31Volts is running an experiment…
A Definition of Service Design
The Copenhagen Institute of Design has a nice definition…
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