Dive into the Swiss/European Innovation Scene at Lift Conference in Geneva
Lift conference is one of the annual highlights in Europe’s technology and innovation conference scene. I have attended Lift the first time in 2007 and it is still the best conference experience I have ever had. Contrary to many other conferences where attendees are busy with pitching their business, the creators of Lift have established an event that enables serendipity to form new connections and share ideas.
Creating a remarkable conference experience
Lift is a success story in itself that started as a small event organized by friends in 2006 and which has grown to around 1000 participants in 2011. For the 7th time this year, Lift conference is the meeting place for innovators and creative leaders from Switzerland and all over Europe. What stayed the same is the friendly, familiar atmosphere that makes connecting with people, sharing ideas and discussing plans so easy. One element to ensure this atmosphere is the onboarding session as well as the workshops during the conference.
Another example of the uniqueness of the conference: The annual Fondue-night where all participants meet for Swiss cheese fondue and drinks and as mentioned before – the perfect chance to dive deeper into conversations started earlier.
This years speakers include among others, David Rowan, editor-in-chief of Wired UK, Sean Park the founder of BankSimple, Nick Heller who will talk about how Google innovates and Hojun Song who is working at the open source satellite initiative. The full program can be found on the Lift website.
A great conference starts with the journey to get there
In order to make it even easier to get there, Zurich-based customer experience consultancy Stimmt AG and Lift organized a dedicated coach on the Zurich – Geneva train line that allows conference participants from German-speaking Switzerland or attendees arriving at Zurich Airport to get there more easy. The aptly-named train called Röstigraben Express is scheduled Zurich to Geneva on Wednesday, Feb. 22. «Traveling to and arriving at a conference often is an awkward experience» resumes Glenn Oberholzer «You travel alone, don’t know how to get to the venue, need to stand in line to check-in, have to find your friends. Let’s do this better at Lift12». And so Stimmt and Lift organize a coach on the regular train that will offer complementary breakfast, pre-check-in and most of all allow Lifters to connect even before they get to Geneva.
The perfect opportunity to get to know the Swiss innovation and technology scene
This train is not just making it more convenient to get to the conference but it is the perfect mode of transportation if you are planning to visit Lift from abroad. Just take an early morning flight to Zurich and then take a train from Zurich Airport to Zurich mainstation (approx. 10 minutes) where you can switch trains and join the Röstigraben Express on February 22nd at 9:32. There is also a 10% discount if you register with the code RöstigrabenExpress12 and you can find more information on the conference and the Röstigraben Express as well as the possibility to register on their website.
