Ten low-costs methods for spotting consumer trends
The Harvard Business School | Working Knowledge has a list of ten low costs methods for spotting consumer trends. The article is from the year 2002 but content like this is timeless.
The ten methods are :
- Take a neuroscientist to lunch (yes they are serious
) - Tap into your community
- Organize to integrate knowledge, not isolate it
- Choose forward-thinking partners and customers
- Develop a shared framework to sort the trends from the trendy
- Form a posse on the future
- Diversify your teams, not just your workforce in general
- Get off the beaten trail
- Beware traditional research
- Watch the games people play, and the people watching games
