IDEO, the Californian design company that is one of driving forces to make the term "design thinking" popular, is not just the only "consultancy" company on the list of the most innovative companies (see this list in BusinessWeek from 2006), they also know how translate the complex process of human-centered design into a easily understandable form that allows the message to be picked up by main stream media.
One of the first milestones was a clip on 60 Minutes in 1999, another the cover story "The Power of Design" (Download PDF)(which should more approriately been named "The Power of Design Thinking") in the BusinessWeek in 2004 and the latest one is an article in the Harvard Business Review.
For years the clip was only available as a small clip on IDEO’s homepage, but since recently you can watch the full segment on YouTube.
Here are the three segments:
Here are the links to the single videos:
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